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What You Should Put in Your Brand’s About Section
If there’s anything in this world we’ve always known to be true, it’s that first impressions are everything. It holds up for job interviews, first dates, trying a new restaurant, and nowadays, a...
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Three Key Takeaways from the Twitter Agency Playbook
Last month, Twitter released a guide to help agencies and advertisers better understand Twitter ads to best help their clients reach their goals. The Twitter Agency Playbook was born out of questions...
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What’s Trending with Millennials on Social Media
Most the of the time, brands are looking to target a certain subset of individuals on social. When it comes to millennials, brands have to be strategic as they differ from other generations and groups...
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What’s New On Snapchat: Recent Releases and Features to Consider in 2020
Have you wondered if your brand should be marketing on Snapchat? With 80.2 million users in the US alone, the app saw its highest usage to date, globally. According to eMarketer, Snapchat usage is...
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What You Need to Know About Instagram Shopping and IGTV Monetization in 2020
As online retail grows, shoppers are looking for additional ways to get the products they want. We know that Instagram Shopping has significantly grown over the last year, from buying from the brand’s...
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What LinkedIn’s New Features Mean for B2B Marketers
During this time of uncertainty, one thing we can be sure about is that social platforms will continue to find ways to accommodate their users. LinkedIn’s new features provide some exciting...
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Tips for Executing LinkedIn Groups
Social media groups have become a popular way for communities to stay connected, and with the rise of branded Facebook Groups and LinkedIn Groups (along with new features), brands have new...
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How to Make the Most out of Virtual Events on Social Media
Since COVID-19 hit, we’ve seen almost all major events move online and people scrambling to figure out how to make them work. From Hollywood award shows to industry conferences, they’re all virtual in...
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Best Practices for Going Dark on Social Media
In a time of continuous ups-and-downs globally, it is more important than ever to pay attention to what your brand is posting on social. As much as we’d like to continue posting and promoting during...
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Facebook Pages Redesign; What Brands Should Expect
In early 2021, Facebook announced the redesign of Pages for businesses, public figures, and others to include a new experience for users and admins alike. There are a multitude of updates that we can...
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